- Leading content production for different purposes and assets, including blog posts, email campaigns, collateral, social media content, and web copy
- Developing and executing creative ways to attract new customers and engage existing customers to achieve excellent customer experience
- Collaborating with PR to find backlinking opportunities
- Planning, implementing and executing PR-strategies and campaigns to raise brand awareness and build brand image
- Uncovering and telling exciting stories in an innovative, creative way via different suitable media
- Working closely with upper management to create content marketing campaigns that drive leads into the sales funnel
- Collaborating cross-departmentally to create innovative content ideas, engaging web page copy, case studies, infographics, and product sheets