— Create, manage, and execute multi-channel social media campaigns to drive customer acquisition and increase brand awareness
— Develop and implement a consistent brand strategy including the definition of style guides, brand guidelines, value propositions, and the brand vision
— Create high-quality graphic materials and engaging texts for social media and blog
— Develop community, increase the number of followers on social media
— Identify replicable strategies and tactics that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
— Develop and report on all social media channels KPIs and analytics, determine adjustments to be made in order to reach targets
— Establishing closed-loop analytics with sales to understand how our activity turns into customers